Purchase-headquartered PepsiCo Inc. has announced that its Pepsi Dig In platform has arranged its first Restaurant Royalty Residency program that will bring signature dishes from Black-owned restaurants across the U.S. to Las Vegas.
Pepsi Dig In seeks to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders. The new program will bring dishes created by Chef J.J. Johnson of New York City”™s Fieldtrip to a four-week Las Vegas residency at Luxor’s Public House and Mandalay Bay’s Libertine Social from Oct. 9 to Nov. 5.
Johnson”™s residency will be followed by four-week residencies highlighting the distinctive meals from Houston”™s Trill Burgers, Nashville”™s Slim and Husky”™s, FoodChasers”™ Kitchen in Elkins Park, Pennsylvania, and Los Angeles”™ Trap Kitchen.
“The intense consumer passion in response to our Restaurant Royalty nomination program is the type of groundswell action that Pepsi Dig In was created to ignite for Black-owned businesses,” said Scott Finlow, chief marketing officer at PepsiCo Global Foodservice. “Bringing in partners, like the world-renowned MGM Resorts, is how we leverage our platform to amplify these fan-favorite establishments. Las Vegas is a city for revelers and foodies alike and serves as the perfect stage to spotlight talented Black restaurateurs and chefs, highlight their food, and grow their audiences.”
Photo: Chef JJ Johnson’s Braised Oxtails with jollof rice, courtesy of PepsiCo
