Better Homes and Gardens Real Estate LLC has launched an open collaboration platform for real estate professionals that the company described as “radically different” from other forums in the industry.
The platform, Idea Shed, was developed to bridge the gap between the creative thinking of people who work daily in real estate and the innovators who launch tools, systems and resources to make professionals more efficient, successful and productive in their work, officials at the New Jersey-based residential real estate company said in a press release. Contributors post their ideas on Idea Shed for someone else to bring to life.
Headquartered in Madison, N.J., Better Homes and Gardens Real Estate has a national network of independently owned brokerages that includes Better Homes and Gardens Rand Realty in Westchester County.
The online platform”™s creators said their goal is to have real estate professionals share ideas on technology, service, recruiting, prospecting and “out there” topics, in the hope that they will be noticed and developed by people or companies with the resources to bring them to fruition.
“We want to leverage the collective ingenuity of real estate professionals and the collective innovation of solution providers to bring real estate to the next level,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. At a time when real estate is “undergoing exponential change,” she said, “we believe collaboration will help us all meet the ever-changing demands of our business.”
Jonathan Bednarsh, president and chief operating officer of Onboard Informatics, a New York City-based data management and technology services company for the real estate industry, in the announcement said Better Homes and Gardens is trying “to bring great new ideas into the field of vision of companies such as ours. When you are in the business of changing the way real estate professionals do business, the most direct path to delivering on that goal is to hear suggestions and ideas directly from your stakeholders. Idea Shed will bring new ideas to the attention of those who can deliver on them, to the collective benefit of the industry.”
To participate in Idea Shed, go to realestateideashed.com.
