JEWELER ENCOURAGES RESIDENTS TO FIGHT AGAINST BREAST CANCER

Baribault Jewelers, the third generation, family-owned jewelry company is hosting a monthlong campaign in its Glastonbury store and online that benefits both the Connecticut Breast Health Initiative (CTBHI) and Breast Friends Fund (BFF) – two local charities in which every dollar raised directly assists people diagnosed with the disease.
Baribault-Ortiz explains that the company will host two Think Pink Fundraising Nights in October during which 20% of the proceeds will be donated to local breast cancer charities. The first on Thursday, Oct. 19 from 5 to 7 p.m. will benefit the Connecticut Breast Health Initiative and inventory sold on Thursday, Oct. 26 from 5 to 7 p.m. will benefit Breast Friends Fund. Additionally, the company is offering an exclusive “B Strong” bracelet in its popular The Power to B.com collection in which 20% of proceeds raised throughout the entire month of October will support the Breast Friends Fund.
“As a family which has been in business for 75 years, we always heed the call of customers, friends and neighbors in need,” adds Raeann Baribault-Schwartz, co-owner of Baribault Jewelers. “We are happy and grateful to use the power of this line to shine a spotlight on the urgency to find treatments and a cure for breast cancer.” BFF’s Founder Sandy Cassanelli, a stage 4 breast cancer survivor for the past eight years was the inspiration for the jeweler to create the “B Strong” bracelet.
The Power to B bracelets encourage its wearers to B Strong, B Fierce, B Badass, B Limitless, B Fearless, B Grateful, Be Blessed, B Brave, B Present, B Kind and B You by linking the cursive phrases with a black cord or chain. The bracelets, which retail at $88 are available at Baribault Jewelers’ located at 81 Rankin Road in Glastonbury, online at The Power to B website and at Water Street Jewelers in Guilford and Madison, Connecticut.
Since 1948, Baribault Jewelers has been guided by its core values of authenticity, integrity, service, gratitude, courage, trust and respect in providing service to its local, statewide and national clientele.