Westchester County Tourism & Film has earned the prestigious Excellence in Tourism Marketing Campaigns, Projects & Programs Award from the New York State Tourism Industry Association (NYSTIA) celebrating its commitment to innovative community-driven tourism initiatives. This award recognizes the effectiveness, creativity and ongoing commitment of the county’s Tourism & Film office to showcasing the beauty, attractions and dynamic opportunities inherent to Westchester.
Westchester County Executive Ken Jenkins said, “Tourism is more than just a driver of economic growth — it’s a reflection of the stories, culture and communities that make Westchester so special. This recognition is a testament to the hard work of our tourism professionals, small businesses and local partners who welcome visitors with open arms and unforgettable experiences. We’re proud to be a destination of choice and look forward to continuing to share Westchester’s rich history and diverse beauty.”
Westchester County Tourism & Film Director Natasha Caputo said, “This award is a tremendous honor and a reflection of the passion and creativity that drive our tourism and film industries every day. From our scenic rivertowns and cultural institutions, to our local craft breweries and hospitality partners, Westchester continues to shine as a vibrant and welcoming world-class destination….”
The NYS Tourism Excellence Award was given to Westchester County Tourism & Film for its PR and promotional efforts that went into its “Pouring New Life into Westchester” campaign in collaboration with Mower, an award-winning public relations and marketing firm.
Mower Senior Vice President – Head of Public Relations & Public Affairs Trish Nugent said, “At the heart of this campaign was a desire to celebrate the people and places that exemplify Westchester’s creative spirit. We’re honored to have played a role in helping residents and visitors alike discover the county’s rich craft beverage culture — while driving meaningful growth opportunities for local makers and tourism partners.”
Each year, the New York State Tourism Excellence Awards program honors exceptional achievements by New York’s destination marketing organizations, attractions and tourism professionals across a wide range of categories, including marketing, destination stewardship and leadership. The honorees for 2025 will be celebrated at a special ceremony and reception, hosted by Advance Media New York, on Thursday, Sept. 11, in Lake George, New York.
Westchester County Tourism & Film is the official destination marketing organization of Westchester County. Its mission is to generate economic benefits for the county by enhancing and promoting its image as a premier Hudson Valley business and leisure destination. Encompassing big cities, small towns, farms and vast expanses of natural beauty, Westchester is easily accessible by car, its own regional airport (HPN) and three major rail lines. Accommodation choices range from independent to internationally branded hotels and conference centers.
Mower is a 100% employee-owned and digitally integrated independent marketing, advertising and public relations agency. Women-led, it has professional staff in 18 cities throughout the U.S. With the mission of Making Fierce Friends® between brands, customers and stakeholders, Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors.
