DANBURY – Danbury Fair is filled with holiday joy as it embraces the season with festive traditions, charitable initiatives, and community-centered events.
“Danbury Fair is where style meets purpose,” said Nicole Ruotolo, mall marketing manager. “We’re proud to offer our guests not only the best brands and experiences, but also meaningful opportunities to give back and support causes that matter.”
Community involvement is key to the mall’s success as it has lasted 39 years.
“Community-minded events at Danbury Fair are essential as they go beyond shopping – they create an inclusive space where individuals of all ages can connect, celebrate, and support one another,” said Maura Ruby, President and CEO, Greater Danbury Chamber. “These experiences enrich our community and ignite the holiday spirit in meaningful ways.
“For the business community, Danbury Fair not only boosts the local economy but also enhances our shared identity and pride. By bringing together residents and visitors alike, Danbury Fair plays a crucial role in promoting local businesses and strengthening our community’s vibrant character.”
As holiday music fills the air at the mall with live performances from local community groups and nonprofits, shoppers have the opportunity to be part of various holiday-themed philanthropic activities and events.
“Shopping here means being part of a something bigger. We are working with many local community organizations to serve as a community hub of giving back to those in need,” Ruotolo said.
For a third consecutive year, Danbury Fair is hosting a pajama drive to benefit the state Department of Children and Families (DCF), Foster Care Division, located in Danbury. Helping kids since 1969, DCF’s vision is to keep children safe and sound within loving and supportive families and to partner with communities and empowering families to raise resilient children who thrive. Through Dec. 24, shoppers can drop off new pajamas, in sizes ranging from infant to teen, at the Center Court collection bin.
DCF is also the recipient of this year’s Danbury Fair Holiday Heroes program that recognizes volunteers who go above and beyond in providing assistance to children in need. This year’s heroes are Jenn Sunderman and Heather Mindich, founders of Community Fostered.
“Macerich, the owner, operator, and developer of Danbury Fair, donates $1,500 to DCF and also awards $500 to holiday heroes chosen by DCF,” said Ruotolo. “DCF described Jenn and Heather as two volunteers who are reliable and helpful. Whenever DCF needs essentials, these two ladies quickly pull it together.”
Ruotolo noted Sunderman and Mindich are planning on putting the money into their Community Fostered Group to buy more gifts for children in foster care.
Continuing a 32-year tradition, Danbury Fair is partnering with The Salvation Army. Bell ringers are standing outside with iconic red kettles seeking donations that will serve more than 25 million people in need each year. Also, three Angel Trees are located throughout the mall, including Center Court, Upper Level Williams Sonoma entrance, and Upper Level Barnes & Noble entrance. Shoppers can select an angel tag, purchase the requested gift, and return it with the tag attached to the Center Court donation bin by Dec. 14.
To alleviate the stress of gift wrapping, volunteers from Veterans K9Equine Alliance will be on site from Dec. 13-14 and Dec. 20-21 from noon -6 p.m. Located in Danbury and part of a national network, the Alliance’s mission is to build a national support network to alleviate the nutritional and veterinarian expenses associated with caring for the dogs and horses used by nonprofit organizations specializing in veteran therapeutic treatment. The volunteers will be on the Lower Level between Claire’s and Lucky Brand.
To close out the season, on New Year’s Eve, donors can give the gift of life. According to the American Red Cross, whether a patient receives whole blood, red cells, platelets or plasma, this lifesaving care starts with one person making a generous donation.
“Danbury Fair will host its final Blood Drive of the year with the American Cancer Society,” said Ruotolo. The event takes place from 9 a.m.-2 p.m. on the Upper Level next to Kidz Klub.
Also, fun events for kids and new store openings are being celebrated this month. Santa will be at Center Court through Dec. 24 for the mall’s annual Photos with Santa. Make reservations in advance at: DanburyFairMall.com/santaphotos.
More stores opening
While shopping, explore new store openings.
- OFFLINE by Aerie, a sub-brand of American Eagle Outfitters, offers comfortable, casual workout wear, lingerie, apparel, activewear, and swimsuits. It’s located on the Lower Level next to POP MART and Victoria’s Secret.
- Saba Jewelers, one of the area’s finest jewelry destinations, is opening its second location at the Danbury Fair. The small, independent, and family-owned jewelry store is committed to quality craftsmanship and personalized service. It features a curated selection of diamond and fine jewelry at affordable prices, including engagement rings, diamond earrings, pendants, and more. The store is located on the Lower Level next to Yankee Candle.
- Squishables have arrived. These adorable whimsical plush creatures are soft, huggable, and cuddly, and can squish smaller or stretch a bit bigger. Kids will appreciate exploring the new Squishable store located on the lower level next to Cotton On Kids.
“Danbury Fair is a pivotal place for our community during the holiday season, serving as more than just a shopping destination; it is a vibrant entertainment hub where families come together to celebrate traditions and create lasting memories,” said Ruby. “Together, we can continue to build a thriving, connected community that celebrates its spirit throughout the year.”
