Spectrum Reach, the advertising sales business of Stamford-headquartered Charter Communications Inc. (NASDAQ:CHTR), is making its 2024 “Pay It Forward” initiative of free advertising and marketing consultation to 250 underserved small business owners nationwide.
In this year’s campaign, entrepreneurs selected to participate will receive a live and streaming TV campaign worth up to $15,000 along with a custom produced 30-second commercial, marketing consultation services, mentoring and educational resources, and networking opportunities. Since launching “Pay It Forward” in 2021, Spectrum Reach has invested more than $50 million in advertising and resources and helped more than 2,000 underserved businesses in 36 states.
“Small underserved businesses are critical to the local economies of the cities and towns we serve, and they often need help connecting their message to their potential customers,” said Michael Guth, senior vice president of marketing for Spectrum Reach. “Our focus is on supporting local businesses, and with ‘Pay It Forward’ we are providing them with the tools, resources and marketing expertise so they can continue to grow and thrive in their communities.”
To apply for the 2024 “Pay It Forward” program, underserved businesses must be legally registered to operate within a designated market area served by Spectrum Reach. The deadline for applications is Feb. 25 and this year’s participants will be announced in late March. More information is available on the “Pay It Forward” website.
