Pleasantville agency Robin Leedy & Associates changed its corporate name and brand identity to RLA Collective, Inc. earlier this month.
The rebranding from a consumer health public relations consultancy to marketing collective focusing on health and wellness better represents the company”™s initiatives for emerging or existing brands in drugstores and mass-market retailers nationwide, said Alyson O’Mahoney, the company’s executive vice president and partner.
“We”™re a collective of expertise with 11 employees and a network of more than 100 contacts who can provide what clients need, saving them time and phone calls,” O”™Mahoney said.
Ninety-five percent of the agency”™s business prior to its rebrand was health and wellness, and now the focus is solely health, wellness or personal care “from calcium supplements to probiotics” moving forward, O’Mahoney said.
“We began as a public relations agency 30 years ago, and still continue that service for many clients,” Robin Russo, president and founder, said.
