RLA Collective has new name and a more specific client focus

Pleasantville agency Robin Leedy & Associates changed its corporate name and brand identity to RLA Collective, Inc. earlier this month.

The rebranding from a consumer health public relations consultancy to marketing collective focusing on health and wellness better represents the company”™s initiatives for emerging or existing brands in drugstores and mass-market retailers nationwide, said Alyson O’Mahoney, the company’s executive vice president and partner.

“We”™re a collective of expertise with 11 employees and a network of more than 100 contacts who can provide what clients need, saving them time and phone calls,” O”™Mahoney said.

Ninety-five percent of the agency”™s business prior to its rebrand was health and wellness, and now the focus is solely health, wellness or personal care “from calcium supplements to probiotics” moving forward, O’Mahoney said.

“We began as a public relations agency 30 years ago, and still continue that service for many clients,” Robin Russo, president and founder, said.