Crumbl Cookies, the gourmet cookie brand that gained notice from its viral TikTok videos, has produced its first national broadcast campaign.
The brand went viral on TikTok in 2021 and gained more than 2 million followers in six weeks ”“ it now has more than 5.8 million followers on the platform. In its broadcast commercial debut, the brand has brought in announcer Michael Buffer declaring “Let’s Get Ready to Crumbl”””a twist on his original legendary trademark declaration ”“ while positioning itself as “America”™s Game Day Dessert.”
The commercial launched digitally on National Dessert Day, Oct. 14, and it will have its TV debut on ABC on Nov. 5.
“Game day is about bringing fans, teammates, and opponents together ”” whether to watch or play. Our mission statement is about bringing friends and family together and we feel like sports is a natural space for us,” said CEO and co-founder Jason McGowan. “The game day spread has been missing a sweet element, and we know Crumbl cookies are the perfect addition.”
