Smashburger Master L.L.C., will open its third restaurant in Westchester County at 49 Tarrytown Road in the town of Greenburgh on Sept. 30. Smash Partners, the regional franchise owners, will hire 30 local store associates to run business in its newest franchise location.
In 2011, Smash Partners colleagues Rich Greenstein, Howard Novick and Ronnie Portnoy were searching for a restaurant business that would have “solid growth potential.” They wanted a restaurant concept that provided “delicious burgers and sandwiches in a relaxed atmosphere.”
“Smashburger delivers exactly that,” Greenstein said in a written statement. “As burgers are America”™s favorite food, we believe that the Smashburger concept will continue to grow ”“ and we look forward to being a part of it across New York and Connecticut.”
The three received Smashburger”™s “Franchisee of the Year” award this year. The award recognizes the franchise group nationwide that demonstrates excellence in areas including passion for the brand, customer service and attention to detail.
The restaurant, which is known for its Angus beef patties that are smashed and seared on a 400-degree flat grill, features regional menu items such as the New Yorker, which is a burger with New York cheddar, garlic grilled onions, spinach, tomato and a peppercorn garlic aioli on a brioche bun. Other menu items include the Classic Smash Burger, which uses the smash sauce on an egg bun and the Avocado Club Chicken Sandwich.
Smash Partners plans to open a total of 26 Smashburger locations. Globally, Smashburger has 230 corporate and franchise restaurants including four locations outside of the U.S. The business began in 2007 under Rick Shaden and was funded by Consumer Capital Partners, the private equity firm that Shaden and his father Richard own.
Smashburger plans to open seven more restaurants in Queens County, N.Y. and Fairfield County, Conn. between now and 2014.
UPDATED: In a press release, Smash Partners stated they have two restaurants in Queens and Fairfield. In a phone call, they corrected their error and stated they did not have locations in these places.
