PepsiCo Inc. (NASDAQ:PEP), headquartered in Purchase, has announced that it plans to celebrate the 125th anniversary of anchor product Pepsi in a big way:
Free Pepsi for all ”“”¯Today — Monday, Aug. 28 ”“ the brand will offer free Pepsi to everyone across the U.S. Fans can text”¯“PEPSI125” to 81234 to get a free Pepsi. (Terms linked”¯HERE.)
125 days of programming — From Aug. 28 through Dec. 31, Pepsi will launch 125 various types of programming, including immersive events, social content moments and giveaways. Each touchpoint will revisit the moments fans have shared throughout the brand”™s rich history.
A dining experience in New York City – The 125 Pepsi Diner, an immersive restaurant experience, will be available Oct. 19-25. The design will mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand”™s new look and feel.”¯A special menu, designed to show that food is indeed Better With Pepsi, will feature diner favorites, along with Pepsi creations, old and new. Seatings will be booked at two-hour intervals, with tickets starting at $50 per person. They include a three-course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for the immersive Pepsi experience.
National promos for consumers – Fans clamoring for a seat can visit”¯https://pepsidiner.com/”¯to sign up for priority presale access, guaranteeing an opportunity to score tickets before they go on sale to the public next month. Even better, the first 25 fans who sign up for priority access and confirm a booking once available will score limited edition Pepsi swag.
For those outside of the New York area, five lucky Pepsi fanatics will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes at”¯PepsiDinerSweepstakes.com.
