World Wrestling Entertainment Inc. presented a check for $1 million to the Susan G. Komen for the Cure foundation, during its month-long campaign to help cure breast cancer.
Dallas-based Susan G. Komen for the Cure says it’s second only to the federal government in supporting breast cancer research, currently funding some 500 research grants totaling more than $300 million.
WWE Monday Night Raw aired as Hurricane Sandy slammed the Northeast, and WWE performer John Cena presented a check for $1 million to Eric Brinker, son of Susan G. Komen founder and CEO Nancy Brinker. More than 100 breast cancer survivors and supporters were in attendance.
As the case with the NFL and Major League Baseball, WWE adorned its rings with pink motifs in October to promote the fight against breast cancer. The Stamford-based company says some five million women watch its programming weekly.
Other WWE philanthropic efforts include the “Be a STAR” anti-bullying campaign, the WrestleMania Reading Challenge, Make-A-Wish, and WWE Tribute to the Troops.
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