Westport-based Women”™s Marketing Inc., a media strategy and buying firm with additional offices in New York City and California, said it has acquired New York City-based Flying Point Digital.
Women”™s Marketing termed Flying Point Digital, which brings a raft of A-list clients to the deal, “a performance-based digital marketing agency specializing in retail and e-commerce.”
Terms were not disclosed.
“Our growing digital strategy team and Flying Point”™s experienced, entrepreneurial experts are joining together to further enhance our clients”™ media performance, particularly in the areas of e-commerce and retail sales,” said Andrea Van Dam, CEO of Women”™s Marketing, in a statement. “We are thrilled to add such depth of expertise to our strategic offerings, and to bring these capabilities to a broader base of clients.”
Thirteen-year-old Flying Point, according to Women”™s Marketing, “continues to be a leader in digital innovation, at the vanguard of social media marketing, search engine optimization and search engine marketing.”
Flying Point”™s clients include Destination XL Group, CT Corp., London Fog, Cohen”™s Fashion Optical and Abercrombie & Kent. Company President Brandon Heagle, who will continue at the helm of Flying Point in New York City, said, “Our team is looking forward to building an effective, powerful partnership that will expand opportunities for all our clients.”
