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Wilton specialty food startup Direct Eats acquires Abe’s Market

Reece Alvarez by Reece Alvarez
March 2, 2022
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David Hack displays some of the specialty foods sold online by his Direct Eats company in Wilton. Photo by Reece Alvarez

Direct Eats in Wilton, a growing e-commerce startup specializing in the distribution of organic, natural and specialty food products has announced the acquisition of a Chicago-based competitor, Abe”™s Market, for an undisclosed amount.

Founded by David Hack in 2014, the online specialty food marketplace launched to the public in 2015 and allows consumers to search for specialty non-perishable items by product, diet, taste, origin, and ingredients. The company reports significant growth with the average order increasing by more than 50 percent and visits to DirectEats.com rising by nearly 138 percent.

“We’re really excited for this acquisition,” said Hack. “The Direct Eats team is prepared to welcome the Abe’s customers to the site, and we know they’ll be extremely excited with our unmatched value proposition of best food, best prices, best selection, and always free shipping with no membership fee.”

The addition of the business and brands of Abe’s Market will expand the company”™s current inventory of more than 20,000 products. The move is expected to contribute a significant amount of fiscal growth to Direct Eats and to grow its social media channels by hundreds of thousands, according to the company.

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