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Home Business

Shelton’s Edgewell Personal Care completes $340M sale

Essity of Sweden will now own Playtex, Stayfree, Carefree and o.b.

Gary Larkin by Gary Larkin
February 5, 2026
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Edgewell Personal Care headquarters in Shelton. Photo courtesy of Edgewell Personal Care

SHELTON – Edgewell Personal Care Co., the makers of Schick razors and shaving cream, has completed the sale of its feminine care business to Essity, a Swedish-based leading global health and hygiene company, for $340 million to pay outstanding debt and shore up its other business lines.

Edgewell’s feminine care business includes Playtex, Stayfree, Carefree and o.b. Prior to the closing of the sale, Edgewell classified the feminine care business as discontinued operations. Following the transaction, Edgewell expects to incur certain stranded overhead costs, which for fiscal 2026, will be substantially offset by income generated from the provision of transition support services to Essity. The company expects the impact of the sale on an annualized basis to be approximately 40 cents to 50 cents in adjusted earnings per share and $35 million to $45 million in adjusted EBITDA, net of such income.

“Completing the sale of our Feminine Care business is a pivotal step in Edgewell’s transformation,” said Edgewell President and CEO Rod Little. “By simplifying our portfolio and focusing our resources on shave, sun and skin care, and grooming, we are positioning Edgewell to be a more focused, agile and durable personal care company.

“The proceeds from this transaction will strengthen our balance sheet, support debt reduction and reinvestment behind our core brands and innovation pipeline, as we look to drive sustainable growth and long‑term value for shareholders, while our feminine care colleagues gain new opportunities as part of Essity, a global leader in health and hygiene.”

Edgewell expects to work closely with Essity to ensure a smooth transition for employees, customers, and consumers. Also, the company and Essity entered into a transition services agreement to provide certain support services in the areas of accounting, information technology, quality assurance, operations and supply chain, and sales for a period of at least one year.

The company will provide unaudited condensed consolidated financial information by Friday, Feb. 6, to reflect the sale of the feminine care business as a discontinued operation.

Edgewell produces such brands as Schick and Wilkinson Sword, edge, Banana Boat, Hawaiian Tropic, Wet Ones, billie and Skintimate.

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