DANBURY – The rebranding of Savings Bank of Danbury became official Monday, Nov. 4, as its 16 locations throughout Connecticut became Ives Bank.
The bank, which has served the region for 175 years, rebranding reflects its commitment to innovation and growth, officials said in a press release. There’s new signage and updated materials, but the bank says it’s still the same institution.
“As the oldest continually operating business in Danbury, they are proud of their connections to this city, which will continue to be the bank’s headquarters,” the press release states.
Bank President and CEO Martin G. Morgado told its community and account holders the bank will continue to be active in all the communities it serves.
“We are proud of our 175-year history in the region and look forward to charting our future as Ives Bank,” Morgado said. “Ives Bank will continue to be an active partner in the communities we serve, and our Ives Bank Foundation will continue to support the incredible non-profit organizations that enrich our communities. Our team and community are excited about the rebranding and continuing to grow as Ives Bank.”
The Ives name has been an integral part of the history of Savings Bank of Danbury since its founding in 1849. The Charles Ives home, now owned by the Danbury Museum and Historical Society, was the home of several generations of the Ives family.
The bank first opened for business in July 1849 in the Ives home and George W. Ives served as the bank’s secretary-treasurer from 1849-1860. Perhaps the best known of the Ives family, however, was George Ives’ grandson Charles Ives, a noted modernist composer who was born at the home in 1874. The bank has been a key sponsor of the rehabilitation of the original Ives home.
