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Home Fairfield

Halloween predicted to cash in $6.9B

Jennifer Bissell by Jennifer Bissell
December 1, 2013
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After two years of failed All Hallows’ Eves in Connecticut, the state’s ghouls and ghosts may still see rain Thursday.

While the October 2011 nor’easter and Hurricane Sandy in 2012 disrupted the holiday the past two years, the weather forecast this Halloween includes a 70 percent chance of rain.

Nationwide 158 million people plan to celebrate Halloween this year, spending an estimated $6.9 billion, according to the National Retail Federation.

About 43.6 percent of people plan to wear a costume and 13.8 percent of people also plan to dress their pets, according an NRF survey. About 72 percent will hand out candy.

Spending on the holiday has increased 54.8 percent since 2005, however nine in 10 people will spend less than they did last year nationwide. The average person celebrating is expected to spend $75 on decorations, costumes, candy and entertainment, down from $80 last year. This number could vary for the nation’s northeastern states, however, with better weather this year.

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© 2024 Westfair Business Publications. All rights reserved. Westfair Communications (Westfair), a privately held publishing firm based in Mount Kisco, N.Y., publishes the Westchester County Business Journal in New York state and the Fairfield County Business Journal in Connecticut.