Diageo, a worldwide alcoholic beverage producer with its North America headquarters in Norwalk, announced this month that it will begin displaying nutrition information on its products after regulatory approval by the Alcohol and Tobacco Tax and Trade Bureau.
The company said alcohol content and per-serving nutrition information would appear on its brand labels in North America. Diageo said it is the first alcohol company to provide per-serving nutrition information.
The company, which has its worldwide headquarters in London, is working on a similar campaign in the European Union.
Diageo CEO Ivan Menezes said in a news release he hoped the move would prevent over-consumption and help customers become more aware of what they are consuming.
“We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the maths,” Menezes said.
Diageo did not announce a date of when the nutrition facts will begin appearing on its brands, which include Guinness, Hennessy, Ketel One, Captain Morgan and Johnnie Walker.
