Diageo launched a marketing campaign for new blended frozen cocktails packaged in pouches that can be served from the icebox, with no need for ice or a blender.
Diageo has its main U.S. office in Norwalk, with brands including Captain Morgan, Guinness and Smirnoff.
Parrot Bay frozen pouch options include strawberry daiquiri, mango daiquiri and pina colada, while Smirnoff varieties include strawberry lemonade, blue raspberry lemonade and cherry limeade, all of which contain alcohol.
Diageo sells the drinks in 10 oz. pouches at a suggested retail price of $1.99.
