Carvel, the ice cream franchise that got its start in Hartsdale, will be celebrating its 80th anniversary this year by rebranding its logo and issuing a new design theme for its stores.
The new design, to be launched in 20 new locations this year, features an updated look with wood-finished floors, bright colors and a new logo with an illustrated ice cream cone. Stores, both full franchises and “express locations,” will include digital menu boards and redesigned bar tops.
Carvel was started in 1934 by local ice cream man Tom Carvel, who sold the company in the 1980s. The company has switched hands several times and is now part of the Focus Brands Inc. conglomerate headquartered in Atlanta, Ga. Carvel has 400 franchised locations, mostly in the Northeast and Florida.
