Stamford-headquartered WWE (NYSE: WWE) has expanded its multi-year partnership with Nutrabolt, owner of the C4 brand, for the introduction of their first-ever co-branded products: WWE-inspired flavors of C4 Ultimate Energy Drink and C4 Ultimate Pre-Workout Powder.
C4 Ultimate Energy Drink x WWE will maintain the original product”™s formula with 300mg of caffeine but will add the new flavors Ruthless Raspberry and Berry Powerbomb. The C4 Ultimate Pre-Workout Powder x WWE will feature a new “ultimate heavyweight” formulation including 300mg of caffeine and will be available in three new flavors ”” Pomegranate PileDriver, Bare Knuckle Blood Orange, and Nectarine Guava Knockout.
The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5. To promote the product launch, C4 is debuting the “Not Safe For Work” creative campaign featuring WWE stars Seth “Freakin” Rollins, Bianca Belair and Street Profits offering comic demonstrations on the right and wrong ways to consume C4 Ultimate Energy.
“C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together,” said Craig Stimmel, WWE”™s senior vice president and head of global sales and partnerships. “We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe.”
