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Home Exclusives

New York is tops for SEOs 

Georgette Gouveia by Georgette Gouveia
November 7, 2023
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Looking for a career in search engine optimization? New York is the place.

A brand-new data study by designrush.com reveals that  New York is the best state in which to pursue a career in search engine optimization (SEO).  

The Empire State tops the rankings with a score of 82.85 out of 100, its SEO companies having an average firm rating of 4.88 out of 5.     

In New York, workers earn a yearly average salary of $95,273.86, and 251 people out of 100,000 are searching for SEO-related terms such as “SEO jobs,” “marketing careers” and “link-building jobs.”   

The experts indexed all 50 U.S. states, ranking each according to seven factors for a score based on 100. Those factors were percentage of residents working from home, employment per 100 jobs, median hourly wage, SEO companies per 100,000, average firm ratings, average yearly salary and Google searches per 100,000 people.  

Coming in second is Washington state, with a score of 74.21 out of 100. SEO workers in Washington earn a median hourly wage of $40.87 and average yearly salary of $92,637.51.  

Ranking third is Colorado, scoring 71.51 out of 100. Colorado has 9.71 employment opportunities per 100 jobs, and SEO workers earn a yearly average salary of $81,890.54.  

In fourth place is Massachusetts, scoring 70.88 out of 100. With 23.71% of the state working from home, Massachusetts’ SEO workers earn a median hourly wage of $37.44.  

Finishing the top five is California, scoring 70.69 out of 100, with an average yearly salary for SEO workers of $96,193.88.  

Connecticut comes in 15th, with a score of 52.33 and an average yearly salary of $76,326.30. 

At the bottom of the rankings is Mississippi, achieving an index score of 18.88 out of 100. SEO workers in Mississippi earn an average yearly salary of $58,384.14, and there are 0.14 SEO companies available per 100,000.  

Gianluca Ferruggia, general manager at designrush.com, said of the findings:   

“New York has offered its SEO workers one of the highest salaries five years running and continues to be an ideal state to pursue a career in the digital space of SEO.  

“SEO workers in New York, Washington and California are earning more than $90,000 a year, which is an extremely healthy salary.  

“As the digital world continues to evolve, SEO is becoming an essential component for many successful businesses, which is why jobs in SEO are becoming more popular.    

“Particularly due to the increase in popularity of remote working, digital jobs allow people to earn fantastic salaries without having to go to an office every day.  

“For those looking at pursuing a career in SEO, you can use various job search websites like Indeed, LinkedIn, Glassdoor and Remote.co.     

“Additionally, networking in online SEO communities and forums, as well as reaching out to digital marketing agencies, can also help you discover remote opportunities in the field.   

“It is important to tailor your resumé and cover letter to showcase skills in the digital field along with any remote work experience if applicable.”   

For more, click here. The Best US States for SEO Jobs.xlsx – 

This page is available to subscribers. Click here to sign in or get access.

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