Baribault Jewelers is reminding breast cancer fighters, survivors and supporters to “B Strong” in their battle against the most common form of cancer in the world. The third generation, family-owned jewelry company is hosting a monthlong campaign in its Glastonbury store and online that benefits the Connecticut Breast Health Initiative (CTBHI) and Breast Friends Fund (BFF), two local charities that use every dollar raised to assist people diagnosed with the disease.
“Nearly every person in America has been affected on a personal level by breast cancer,” said Christina Baribault-Ortiz, co-owner of Baribault Jewelers. “This cause is very near and dear to our heart. This is the ideal time to up the ante and raise as much money as possible to hopefully and finally find a cure.”
Toward that goal, the company will host two “Think Pink Fundraising Nights,” during which 20% of the proceeds will be donated to the local breast cancer charities. The first – on Thursday, Oct. 19, from 5 to 7 p.m. – will benefit the New Britain-based Connecticut Breast Health Initiative, while inventory sold on Thursday, Oct. 26, from 5 to 7 p.m. will benefit Glastonbury-based Breast Friends Fund. Additionally, the company is offering a “B Strong” bracelet in its popular The Power to B.com collection, with 20% of proceeds raised throughout the month of October supporting the Breast Friends Fund.
“As a family which has been in business for 75 years, we always heed the call of customers, friends and neighbors in need,” added Raeann Baribault-Schwartz, co-owner of Baribault Jewelers. “We are happy and grateful to use the power of this line to shine a spotlight on the urgency to find treatments and a cure for breast cancer.”
Baribault-Schwartz said that it was BFF’s Founder Sandy Cassanelli, a metastatic breast cancer survivor for the past eight years, who was the inspiration for the jeweler to create the “B Strong” bracelet.
“We stand by and support Sandy’s commitment to find a cure for metastatic breast cancer and wholeheartedly admire her constant, positive spirit and unwavering determination to raise awareness for this particular type of breast cancer,” added Baribault-Ortiz.
The Power to B bracelets encourage their wearers to B Strong, B Fierce, B Badass, B Limitless, B Fearless, B Grateful, Be Blessed, B Brave, B Present, B Kind and B You by linking the cursive phrases with a black cord or chain. The bracelets, which retail for $88, are available at Baribault Jewelers’ store, 81 Rankin Road in Glastonbury, online at The Power to B website and at Water Street Jewelers in Guilford and Madison, Connecticut.
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