Aston Martin”™s new global flagship in Manhattan features the DB12, the world”™s first super tourer, making its North American debut. Courtesy Aston Martin.
Luxe British sportscar manufacturer Aston Martin vroomed into Manhattan June 13 with the opening of Q New York, its first global flagship, at one of the Big Apple”™s toniest corners, 450 Park Ave.
Newly minted New York Jets quarterback Aaron Rodgers, American actresses Zoey Deutch and Gabrielle Union, British mezzo-soprano Katherine Jenkins, OBE, and British-born, New York City-based DJ Isabella Massenet looked on as the brand celebrated its 110th anniversary by unveiling the Aston Martin DB12 in the company”™s largest commercial market. It”™s the world”™s first super tourer, designed to combine high performance, ultra-luxury and style.
In the week of North America”™s second Formula One”¯race of the season in Canada ”“ the home race for Aston Martin Aramco Cognizant Formula One Team driver Lance Stroll ”“ Aston Martin”™s AMR23 car was also on display, allowing New Yorkers to get a closer look at the vehicle that propelled the British team to third in the Constructors”™ Championship.
”¯”¯“The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin”™s shift to an ultra-luxury brand,” Aston Martin Executive Chairman Lawrence Stroll said in a statement. “It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners”™ passion for Aston Martin.
”¯“We recognize the growing trend of personalization across the luxury goods segment and see huge value in investing in our customer experience to create the best specification experiences available anywhere in the world. With a 92% increase in Q by Aston Martin take-up in the Americas last year, this is the perfect time and the perfect place for us to open our very first global flagship location.”
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