The Orange County Business Accelerator has landed two more tenants, bringing to 14 its roster of clients.
Frugaldoo, created by two former Dow Jones executives, is creating a platform to provide shoppers with coupons and offers, and let businesses target their ads and marketing.
Shoppers can utilize either their mobile phone”™s SMS text messaging or mobile web capabilities to indicate the product or service they want and moments later access appropriate coupons and offers from nearby merchants directly on their mobile device. Merchants can quickly create coupons and offers using Frugaldoo”™s website and focus their ads using geo-location proximity, time of day, day-of-week or total ad spend targets.
“The accelerator allows you to be very flexible,” said Patrick Carr, Frugaldoo”™s president. “It”™s ideal for entrepreneurs with a growing business.”
Connected Contractors helps contractors and other home-improvement-related companies reach their target market and use web-based software to streamline operations and improve customer care. Homeowners can use the software to organize and track home-improvement projects online, or browse the website for contractors, business services, information and products a project may require.
Jim Wagner, co-founder of Connected Contractors, said, “After attending several seminars at the accelerator, it didn”™t take long for us to realize that the professionals there have the kind of true understanding of what goes on in the trenches that can only be developed through personal, real-world experience. Moving into the accelerator was clearly the easiest business decision we”™ve made.”
The accelerator, a business incubator program, employs more than 40 people at its 4 London Ave., New Windsor, office. The early-stage startups have the potential to create between 350 and 500 jobs in Orange County in the next five years, according to the accelerator.
