Each social network is placing emphasis on video. It’s no wonder they’re all giving priority to videos. Video content is one of the most engaging forms of content and grabs people’s attention. Social networks like grabbing people’s attention and keeping them on their platforms.
Social networks like Facebook, Instagram, LinkedIn, Twitter, Pinterest and others have recently made video a deeper part of their strategies. Let’s remember it’s essential to focus on the social network that started it all which is YouTube. YouTube was the pioneer in the video space and opened the gates to the competition that now ensues. Growing on YouTube makes it easier for you to grow on any social network. I’ll be sharing three strategies you can use to grow your YouTube channel.
#1: Increase Your Watch Time And Click-through Rate
These are the two metrics that matter the most on YouTube. The click-through rate is a measure of the number of people who click on your video upon seeing it in the suggested tab. Your title and thumbnail are the two factors that will determine your click-through rate.
Invest more time in coming up with great titles and thumbnails, and more people will click on your videos when they see your videos on YouTube.
Your watch time is the other important metric. If someone watches your 10-minute video from start to finish, that’s an extra 10 minutes that YouTube has the attention of your viewer. YouTube gets to show suggested videos, run ads if your account is set up to run ads, and ultimately keep people on their platform.
Creating a great video and sharing valuable insights is the backbone for increased watch time, but you also need to edit your videos to increase watch time. By editing your videos and adding b-roll and other pattern interrupts, you can increase the amount of time someone watches your video. If you’ve ever watched a video of someone talking and then a picture pops up, that’s an example of a pattern interrupt.
#2: Publish Video Teasers On The Other Social Networks
Earlier I mentioned how it seems like every social network is embracing video and rewarding the people who create videos. However, those rewards only come into play if you natively upload videos on their platforms.
If you copy and paste your YouTube link into a Facebook post, Facebook isn’t going to reward you for it. They’ll only reward you if you upload the entire video into Facebook and then post about it. The same rule of thumb applies for the rest of the social networks.
Instead of taking the entire video file and uploading it natively to each social network, there’s a better approach for promoting your YouTube channel. You can take a clip from your upcoming video and post it on the other social networks. At the end of the clip tell the viewers that you’ll post the entire video on your YouTube channel. Encourage people to subscribe and hit the notifications bell so they get notified when you come out with that video.
#3: Get Into Collaborations
With marketing and anything else in life, there’s only so much you can do on your own. Collaborating with other YouTubers will allow you to get in front of their audiences and ultimately grow your channel.
That’s because the people you collaborate with will promote the video to their audiences. For a YouTube collaboration video, it’s ideal if both of you are in the same room. If that’s not possible, there’s still a way around it, but it’s a different set-up from a podcast interview.
You can intro someone to your audience and let them do the rest of the video on your channel and then you come in with closing remarks. Then, that person will allow you to speak to their audience in the same manner.
YouTube was the foundational social network that inspired other platforms to utilize video content and reward people for creating that type of content. Even though it’s the older social network on the block, YouTube is still a heavily visited platform. Utilize it properly to help you get more customers for your business.
Marc Guberti is a USA Today and WSJ bestselling author with over 100,000 online students. He is the host of “Breakthrough Success” podcast and radio show. He coaches content creators on how they can attract more traffic and boost revenue.
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Hi Marc, These are really great tips. Content always play a critical role when it comes to growing youtube channel. The first and foremost thing that you should do is creating unique, fresh, informative and entertaining content for your targeted audience. People will only subscribe to your channel if you are posting unique, fresh and informative content. Without good content, You cannot grow the youtube channel, No matter how many tips you take on the board.
Nail your first 15 seconds. These 15 seconds are the first impression that expresses how the rest of the video is going to be. You don’t need to make a film. Short and informative videos also work. Long videos make people bored. Try to keep your video under 10 minutes and try to cover the whole aspect of the topic.
Several platforms have introduced live video features in recent times. You can find such a feature on your YouTube account as well. By doing a live video, you not only can broadcast your content but also interact with your fans. Interaction is always a key factor, when it comes to marketing and promotions, whether it’s online or offline. So, try to go live and talk to your fans once in a while.
Embed your videos in Q&A sites like Reddit, Sharing your content in niche communities, Paid Campaigns, Sponsored your content and outreach to different nich bloggers and ask them to include your videos in their relevant posts are some other strategies that can be used to grow youtube channel.
Increase your subscribers. The more subscribers you’ll have, the more youtube channel will grow. Gaining subscribers is a time-consuming activity and takes a lot of time to reach your milestone. One of the simplest and easiest ways is to buy subscribers from a reliable source. I usually buy from Instantviews.co (https://instantviews.co). They provide real, genuine subscribers, and also offer a money-back guarantee. I have had a great experience with them. So, I would recommend buying from them.
I really enjoyed reading your post. It’s informative, interesting and I have certainly learned a thing or two. Collaboration sounds a great idea. I’ll work on that. I hope I achieve my chosen end results.