Social Media
Social media and the power of one
Although college students are able to reach almost anywhere online, they don’t know how to use social media to obtain employment...
Can gamification help your company?
Gamification creates incentives that encourage communication, collaboration, and sales – or whatever criteria a company sets up in order for people...
Social media privacy? No such thing
Social media privacy is a misnomer – it doesn’t exist. It’s also why every company should require a social media policy...
Hurricane highlights power of social media
According to Twitter, more than 20 million tweets between Oct. 27 and Nov. 2 relating to Hurricane Sandy were posted on...
SOS? Not with SEO
If you're not applying search engine optimization (SEO) best practices to your website, it’s likely no one will find it through...
New social music site Invenio launches
Invenio Music L.L.C. is hoping to become the “next big thing†by combining American Idol and YouTube.
Conn. syncs up with Calif. startup
An early employee of Priceline.com Inc. has established a Westport headquarters for her California startup deets Inc., on the promise of...
Political faux pas and social media
It’s very easy to become well known online if you’re a politician. All you need to do is make an incredibly...
Branding and loyalty still a two-way street
My recent article on social media and branding received a lot of attention. I responded to a number of emails and...
The importance of outstanding content
In this era of copious amounts of written text on websites, blogs, white papers, press releases, industry studies and social media...
Branding and social media
One of the topics that was briefly discussed at the recent Westfair Communications Social Media Roundtable (that I moderated), involved branding....
