The data provided by today’s analytics companies will now allow almost every business to develop effective social media campaigns and quickly...
Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital...
Even with poor customer support that has turned off many users, LinkedIn still retains its core strength: providing a social platform...
The Technology, Media and Telecommunications (TMT) Predictions 2013 report by Deloitte L.L.P. projects more than one billion smartphones will ship in...
Social causes marketing campaigns help create goodwill and attract attention to your company and brand.
Although college students are able to reach almost anywhere online, they don’t know how to use social media to obtain employment...
Gamification creates incentives that encourage communication, collaboration, and sales – or whatever criteria a company sets up in order for people...
Social media privacy is a misnomer – it doesn’t exist. It’s also why every company should require a social media policy...
According to Twitter, more than 20 million tweets between Oct. 27 and Nov. 2 relating to Hurricane Sandy were posted on...
If you're not applying search engine optimization (SEO) best practices to your website, it’s likely no one will find it through...
Invenio Music L.L.C. is hoping to become the “next big thing†by combining American Idol and YouTube.
An early employee of Priceline.com Inc. has established a Westport headquarters for her California startup deets Inc., on the promise of...
It’s very easy to become well known online if you’re a politician. All you need to do is make an incredibly...
My recent article on social media and branding received a lot of attention. I responded to a number of emails and...
In this era of copious amounts of written text on websites, blogs, white papers, press releases, industry studies and social media...