Public Relations

Larry Chiagouris, marketing professor at Pace University, says the multitude of media outlets can make it harder to leave your mark

A CEO argues for Fairfield County to make its place as a creative corridor.

A Mount Kisco agency reaches audiences for its national clients’ brands on Facebook.

Businesses represented at a recent WAG magazine event highlighted the importance of traditional public relations to complement social media marketing.

In an age when Hollywood star Alec Baldwin can instantly become the top headline for simply refusing to turn off his...

Social media guidelines are a must as issues arise

Companies could spend more in online advertising and promotions in 2011.

Traditional industries turn more to whimsy and wit, after seeing the buying effects of amusement combined with expanded media marketing.

Peoples United name survives in Mass; IMS wins appeal; and Chaus to peddle Camuto.

Straight sales pitches may be the right message in traditional advertising, but in an era with a nearly limitless choice of...

Taking a novel approach to networking, insurance broker Linda Rey demonstrates that the Chamber of Commerce is not just for breakfast...

The three branches of online public relations

Fairfield County Bank sued Valpak over a franchise dispute and related SBA loan.

Brand values have changed, with the post-recession consumer looking for a focused forthright product, with value to boot.

Green-building advocates hope to create a large conference in Stamford.