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Willy Gissen

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In 2003, Willy Gissen founded Cut-It-Out Communications, a full-service Westchester public relations agency specializing in online activities. These activities include search engine optimizations, corporate blogs, social media, website development and e-newsletters.

Online evolution revolutionizes PR

Are you armed and ready to roll?

Email marketing – an online workhorse

Your e-newsletter can be used to support your entire publicity campaign – you can reproduce recent press releases and promote your blog with a clickable list of recent posts.

Client websites serve as the foundation of online PR

According to some social media professionals, company websites will soon become obsolete.

Client websites serve as the foundation of online PR

According to some social media professionals, company websites will soon become obsolete.

Online PR offers measureable results

As opposed to traditional public relations, online PR lets you measure results for your clients.

Online PR offers measureable results

As opposed to traditional public relations, online PR lets you measure results for your clients.

Have you mastered the Twitter-verse?

Twitter continues to grow in an organic way. And just like search engine marketing, PR professionals must keep up with the latest developments.

Blogs are ideal for PR agencies

Blogging is probably the most powerful way to impact website rankings due to the constant publication of new content and the creation of “deep links.”

Bring video into your PR plan

One critical way to pursue inbound links involves the production and posting of video files.

Using PR for SEO ranking

Public relations can play a key role in improving your company’s search engine ranking.

Marketing and PR

The three branches of online public relations

Weave a web of visibility

Most savvy Internet experts understand the need for your business to achieve a high ranking on Google.