Public Relations
Rise or fall in the fall
As summer ends, big marketers typically have spent down their budgets until 2024 starts, but their plans for 2024 are in...
Reach for the reach and frequency
Reach and frequency drive all marketing decisions when it comes to tactical execution. Gauging each of these can be tricky. We”™ve...
For Tom Connor advertising is second nature
During his career as a mover and shaker on Madison Avenue, and for the past 30 years as an advertising and...
Harrison Edwards: post-Covid messaging in a digital world
“In the post-Covid world, Westchester has sprung back to life and whole new ways of doing business need to be communicated,”...
Working to help improve a growing downtown
Part of the Yonkers waterfront along Hudson River. The Yonkers Downtown/Waterfront Business Improvement District (YDWBID) covers an area with commercial and...
Elizabeth Roach joins marketing firm Harrison Edwards
The Armonk-based marketing and public relations firm Harrison Edwards has added Elizabeth Roach as its new account director, an addition that...
Knight named CEO of Harrison Edwards
The Armonk-based marketing and public relations firm Harrison Edwards has promoted COO and Executive Vice President Bob Knight to become its...
Joan Grangenois-Thomas named district director for U.S. Rep. Mondaire Jones
Joan Grangenois-Thomas, a member of the village of Port Chester”™s Board of Trustees and founder of the Westchester firm JGT Public...
Trumped: President’s brand in free fall as companies, lawmakers flee
“His brand is so tied to him as a person that the association is almost impossible to unlink,†says Sacred Heart...
CT spending $250K on three-month contract with PR firm
McDowell Communications Group will assist the Connecticut Department of Public Health with Covid-related communications, including promoting the new vaccines now being...
Wegmans highlights community involvement prior to store opening Aug. 5
With the long-anticipated opening of its store in Harrison set for Aug. 5, Wegmans today pledged to be a good neighbor...
Yonkers begins back in business campaign
https://www.youtube.com/watch?v=jUtR42TVUqs&feature=youtu.be With phase four of economic reopening underway, the city of Yonkers has begun a new marketing campaign titled “Yonkers is...
ConCreates helps unlock creativity in prison
Prison is hardly thought of as a breeding ground for advertising and marketing creativity, yet viewers of June 11 webinar presented...
Gannett-New Media merger to close Nov. 19
Shareholders of Gannett Co. ”“ Â which publishes newspapers in numerous U.S. markets including The Journal News in White Plains, and the...
Facebook picks Harrison Edwards as marketing partner
Harrison Edwards, the public relations and marketing firm based in Armonk, recently found out that it has received the marketing partner...
