Marketing
A marketing tool for high schoolers
Stacey Ross Cohen with her Times Square billboard at the April 4 launch of her book “Brand Up: The Ultimate Playbook...
Pepsi brand logo gets new look
Purchase-headquartered PepsiCo is making the first logo upgrade in 14 years.
Finding the right medium for your message
TikTok is surging forward with all kinds of novel products. It is quite possible that they, being Chinese-owned, are after our...
Six best practices for evaluating creative project proposals
Advertising great Bill Bernbach once said, “An idea can turn to dust or magic, depending on the talent that rubs against...
‘She is PepsiCo’ honors female workforce on company’s delivery trucks
Twenty-eight female associates are featured in this campaign.
United Airlines hires Oscar the Grouch as ‘Chief Trash Officer’
The Sesame Street character is part of a multimedia marketing campaign highlighting the carrier's use of sustainable aviation fuel.
Creative agency Haddad & Partners in merger
Founder D.J. Haddad will remain as chief creative officer and president.
Super Bowl advertising isn’t everything
Tom Connor heads the creative and production efforts at Weinrib & Connor in Mount Kisco. His columns on advertising and marketing...
PepsiCo debuts new design and branding for 7UP soft drink
This is the first upgrade to the packaging design in more than seven years.
PepsiCo’s new Starry soft drink in partnership with basketball leagues
The partnership replaces a brand deal involving the company's MTN Dew line.
The one constant about digital marketing: it constantly upstages itself
Tom Connor heads the creative and production efforts at Weinrib & Connor in Mount Kisco. His columns on advertising and marketing...
Mastercard renews partnership with London’s Olivier Awards
The Purchase-based company will again sponsor the Mastercard Best New Musical Award.
For Tom Connor advertising is second nature
During his career as a mover and shaker on Madison Avenue, and for the past 30 years as an advertising and...
Danbury Hat Tricks to host Scout Night on Jan. 21
Scouts have the chance to sleep overnight in the Danbury Ice Arena.
Stamford-based Sema4 rebrands as GeneDX
The new name reflects an effort by Sema4 to move past a disastrous 2022.
