Marketing
As the year ends
Football over Thanksgiving weekend was noteworthy in part because more of Bud Light’s comeback commercials aired. We're left with images of...
Travis Parman joins Philip Morris International as US chief communications officer
Parman was previously chief communications officer at AppHarvest, a tech-driven, sustainable food company based in Kentucky.
Connecticut Art Trail and Delamar Hotels team for seasonal promotion
The Passport-Journal enables the holder to enjoy free admission to all 24 member museums and cultural sites on the Trail for...
Entries sought for ‘Love on the Edge’ Valentine’s Day contest
Skydeck Chicago is running the contest through Dec. 4.
Social learning in the era of social media
There is a newish social science out there called “Social Learning.” It begins in school, picking up on what the cool...
Israeli Wine Producers Association launches ‘Sip For Solidarity’ campaign
The war against Hamas terrorists comes when Israel's vineyards are harvesting their grapes.
Timex marketing campaign encourages people to ‘Waste More Time’
UFC Champion Sean O'Malley is part of the offbeat ensemble in the campaign.
Connecticut unveils new ‘Make It Here’ marketing campaign
The campaign replaces the “Still Revolutionary” branding and tagline, which the state largely retired from use in 2019.
Islands with a history off New Rochelle for sale
An online auction is underway for island property located in Long Island Sound just a few minutes by boat from New...
Trends in advertising and marketing
“Where’s the beef?” It's a line that generated market share at the expense of the category leader. Three words, incredibly popular....
Mohegan Sun to premiere seventh season of reality series ‘Back of House’
The casino resort said the series has been viewed in 19 countries.
Charter debuts marketing campaign for Spectrum Business service
The campaign will be seen in all of the 41 states where Charter operates.
Big Brothers Big Sisters of America debuts new brand campaign
The organization has over 30,000 children on its wait list for a mentor.
Hochul signs bill raising fine for excessive telemarketing calls
The maximum fine for violators of the Do Not Call Registry is now $20,000.
Mike Tarzia joins Westfair as marketing partner
"I look forward to being a strong business partner for the region," Tarzia said.
