Marketing
Connecticut unveils new ‘Make It Here’ marketing campaign
The campaign replaces the “Still Revolutionary” branding and tagline, which the state largely retired from use in 2019.
Islands with a history off New Rochelle for sale
An online auction is underway for island property located in Long Island Sound just a few minutes by boat from New...
Trends in advertising and marketing
“Where’s the beef?” It's a line that generated market share at the expense of the category leader. Three words, incredibly popular....
Mohegan Sun to premiere seventh season of reality series ‘Back of House’
The casino resort said the series has been viewed in 19 countries.
Charter debuts marketing campaign for Spectrum Business service
The campaign will be seen in all of the 41 states where Charter operates.
Big Brothers Big Sisters of America debuts new brand campaign
The organization has over 30,000 children on its wait list for a mentor.
Hochul signs bill raising fine for excessive telemarketing calls
The maximum fine for violators of the Do Not Call Registry is now $20,000.
Mike Tarzia joins Westfair as marketing partner
"I look forward to being a strong business partner for the region," Tarzia said.
Iona launches Advanced Certificate in Marketing Analytics program
The program debuts in the fall 2023 semester.
Rise or fall in the fall
As summer ends, big marketers typically have spent down their budgets until 2024 starts, but their plans for 2024 are in...
Pitney Bowes publishes open letter seeking customers from rival Stamps.com
The Stamford company identified itself to the potential customers as “a partner that cares.â€
Felicia Macdonald joins Americares as chief marketing officer
She was previously vice president of strategic communications and public affairs at Thinx.
BIC partners with Marvel Studios on sweepstakes tied to ‘The Marvels’
The sweepstakes offers a chance to win a trip for two to the Hollywood premiere of "The Marvels."
Danbury’s PlusMedia debuts direct mail marketing program aimed at college students
"Brands are asking for new ways to reach the college market," said PlusMedia's Sandra Roscoe.
Harnessing data to build a winning marketing plan
Preparing for a marketing plan now involves crucial groundwork: collecting and analyzing relevant data to drive informed strategies and decision-making.
