Marketing

The Fairfield County chapter of the American Marketing Association last week announced its new board of directors for 2012-13.

When used effectively, content marketing on Facebook can greatly help businesses attract attention and build a following.

Even when companies are stretched thin, dedicating time to marketing is necessary for business growth.

After focusing the initial phase of Connecticut’s new “Still Revolutionary” advertising campaign on tourism, the next phase features cutting-edge companies here.

Gartner predicts the FTC will crack down on the growing trend of fake, paid reviews posted on social media.

Pinterest.com, a virtual pinboard for photos and articles, is becoming the newest social media platform for businesses to adopt.

Marketing Management Analytics (MMA), a Wilton-based analytics solutions company, on Sept. 11 announced enhancements to its Strategic Pricing Analytics solution.

Small businesses are missing opportunities to market to customers and track results, according to Pitney Bowes Inc.

New York state will receive nearly $9 million as part of a $181 million settlement between 37 states and the District...

Like many Connecticut inclusions on this year’s Inc. 500 list, Inspira Marketing has proven adept at finding the nuanced nugget that...

Millward Brown is taking more than 50,000 square feet at Merritt 7 in Norwalk.

A Fairfield consultant says too many businesses strive for quantity and not quality in drumming up business.

Rye Brook marketing executive Mark Stevens sold his firm, MSCO, to a New Rochelle family but will remain as CEO for...

After “killing off” its Negotiator pitchman played by actor William Shatner, Priceline.com Inc. resurrected the character in a new TV ad.

Acclaro has performed exceedingly well over the years, posting double-digit revenue growth every year except for the two years following the...