Marketing

Small businesses are missing opportunities to market to customers and track results, according to Pitney Bowes Inc.

New York state will receive nearly $9 million as part of a $181 million settlement between 37 states and the District...

Like many Connecticut inclusions on this year’s Inc. 500 list, Inspira Marketing has proven adept at finding the nuanced nugget that...

Millward Brown is taking more than 50,000 square feet at Merritt 7 in Norwalk.

A Fairfield consultant says too many businesses strive for quantity and not quality in drumming up business.

Rye Brook marketing executive Mark Stevens sold his firm, MSCO, to a New Rochelle family but will remain as CEO for...

After “killing off” its Negotiator pitchman played by actor William Shatner, Priceline.com Inc. resurrected the character in a new TV ad.

Acclaro has performed exceedingly well over the years, posting double-digit revenue growth every year except for the two years following the...

The Yonkers Industrial Agency approved financial incentives to a hotel developer and a new factory owner in the city.

Affinion’s CFO will become CEO when Nathaniel Lipman steps down this fall.

Tired of living in New York City”™s shadow, the Fairfield County Public Relations Association relaunched the Connecticut creative corridor initiative, now...

It will be a while longer before you drive by a billboard emblazoned with “Banking without the BS*” ”“ but that”™s...

Interpublic Group reestablished Advantage International as a sports marketing agency.

The new campaign, “The New New York Works for Business,” will be featured as part of the state’s $50 million New...

Having signed up Gigi Fernandez and other athletes, Chelsea Piers Connecticut is now trolling for corporate sponsors. Credit: Robbie Mendelsohn On...