Marketing

As companies grow, they need a sales manager who is accountable for planning and delivering the growth goals the company needs.

Chris Hansen, the reporter of television’s “To Catch a Predator,” will speak at the May event, which will focus on digital...

If people are unable to reach their target market effectively, they are going to become increasingly dependent on using paid Facebook...

The WWE co-founder kicks off the series Wednesday with company brand chief Stephanie McMahon as the speaker.

IBM volunteers work with the nonprofit Women's Enterprise Development Center to answer the questions of local small-business owners.

Optimizing videos for search engines can help boost visibility and sales, says digital marketing specialist Bruce Newman.

“Notes From the Tasting Room” is part marketing, part reporting and part a labor of love for writer Michael J. Malone.

From content creation to promotion and distribution, clients want one agency handling their social media and PR needs, says Ruby Media...

Planned, repetitive, complementary efforts will get you much greater results than running with an idea that isn’t fleshed out.

Personal branding isn’t just for celebrities like Lady Gaga or business moguls like Donald Trump – it’s key to any professional’s...

Jones Lang LaSalle takes a shorter global name

About 100 business leaders and developers gathered to learn how corporations and startups can collaborate to reach their bottom lines

Heineken USA's chief marketing officer brings an impressive record of sales growth for the international brewing company's brands in Brazil

Westport seminar Jan. 15 focuses on top-drawer marketing.

A picture does speak a thousand words. Give your business a physical representation by figuring out what image best conveys what...