Marketing
Brookstone taps 49ers running back Christian McCaffrey for marketing campaign
He will be featured as the face of the brand from Fall 2024 through to Fall 2025.
Aldi to offer ‘quarterback’ promotion for football’s ‘Big Game’
A curated lineup of popular “Big Game” items will run from Jan. 31 through Feb. 13.
PepsiCo’s Frito-Lay debuts ‘Taste of Super Bowl’ campaign
The commercial will debut on television during Super Wild Card Weekend and run through Super Bowl LVIII.
TikTok for B2B marketers
As the platform continues to gain momentum, marketers need to understand the opportunities and challenges it presents.
Planet Fitness in new partnership with Megan Thee Stallion
The Grammy winner has a new marketing and merchandising deal with the health club chain.
5 B2B marketing trends for 2024
Marketers are constantly gaining new ways of collecting data on their customers and clients.
Post University debuts national ad campaign
The campaign consists of 30-second commercials spotlighting five people with nontraditional careers.
In the Spotlight: Mauro Porcini, chief design officer at PepsiCo
"I am an industrial designer and all my life has been in tech," he said.
As the year ends
Football over Thanksgiving weekend was noteworthy in part because more of Bud Light’s comeback commercials aired. We're left with images of...
Travis Parman joins Philip Morris International as US chief communications officer
Parman was previously chief communications officer at AppHarvest, a tech-driven, sustainable food company based in Kentucky.
Connecticut Art Trail and Delamar Hotels team for seasonal promotion
The Passport-Journal enables the holder to enjoy free admission to all 24 member museums and cultural sites on the Trail for...
Entries sought for ‘Love on the Edge’ Valentine’s Day contest
Skydeck Chicago is running the contest through Dec. 4.
Social learning in the era of social media
There is a newish social science out there called “Social Learning.” It begins in school, picking up on what the cool...
Israeli Wine Producers Association launches ‘Sip For Solidarity’ campaign
The war against Hamas terrorists comes when Israel's vineyards are harvesting their grapes.
Timex marketing campaign encourages people to ‘Waste More Time’
UFC Champion Sean O'Malley is part of the offbeat ensemble in the campaign.
