Marketing

Four startups will pitch to judges in the first “Shark Tank"-like event hosted by Westfair Communications and the Westchester Angels.

A new $35 million state program provides loans to companies needed for global export trade and grants to support development of...

The drug went on sale in early 2015, but original and current marketer Sanofi had difficulty in marketing it effectively.

A poor marketing plan may be what's keeping you from attracting and retaining patients.

The event is being held April 7 at 9 a.m. at the Westport Town Hall.

Hospice and Palliative Care of Westchester follows a rebranding trend among health care organizations in the region.

Marketing is a place to get creative and find a voice that represents the company. You also have to watch out...

A federal court will consider a pemanent injunction against Regeneron's latest drug product after a jury found it infringed on patents...

New Canaan landscape architect brings 22 years of experience into her own company.

Pleasantville agency rebrands itself to better reflect services it's been offering clients.

The Western Connecticut Health Network has launched a comprehensive rebranding campaign focused on personalizing the healthcare experience and centered on patient...

To many bloggers, making money with a blog is a daunting task with what appears to be much work for little...

Entrepreneur Susanne Shoemaker prepares for a national competition with other developers of products for women and the launch of her specialty...

Andi Gray discusses how to use customer appreciation to engage clients in your business.

Social media marketing consultant Robin Colner offers a to-do list for everyone working in the field and those brands, businesses, organizations...