Marketing
From Leads to Loyal Customers: The Psychology Behind the Buyer’s Journey
The buyer’s journey is the process people experience as they evolve from a potential lead to a loyal customer. What makes...
Norwalk’s Infinite Reality inks deal with Google
Infinite Reality, a Norwalk based innovation company focused on digital media, artificial intelligence, spatial computing, and other means of bringing together...
Connecticut Port Authority puts out RFP for public communications firm
The Connecticut Port Authority (CPA), the quasi-public entity responsible for the state’s deep water ports in Bridgeport, New Haven, and New...
Full Pour Magazine named Eddie and Ozzie Awards finalist
Full Pour Magazine, a Brookfield-based publication focused on covering the wide and varied world of drinks and the culture surrounding them,...
Georgina Bloomberg’s true grit
Georgina Bloomberg is the first brand ambassador for Lugano, a luxury jewelry company that shares her passion for all things equestrian....
Lugano’s passion for jewels, horses and communities
Lugano exterior, Greenwich Avenue. Photographs courtesy Lugano. On Greenwich Avenue in a building that dates from 1916 sits a most unusual...
Bringing the future to Main Street
As more Electric Vehicles (EVs) make their way down American roadways a new opportunity for main street businesses emerges. One of...
Stamford Health encourages taking “little steps”
Signs and decals recently appeared in Stamford’s Mill River Park sharing the latest information about the health benefits of walks, even...
Eye on Small Business: Mellow Monkey, Stratford
Howard Aspinwall by the checkout at Mellow Monkey in Stratford, Connecticut. Photograph by Jeremy Wayne. A merman in a kilt, gifts...
How to incorporate storytelling into your marketing strategy
There is a reason you need to incorporate storytelling into your marketing strategy. Humans have been telling stories for as long...
Eye on Small Business: Méli-Mélo Celebrates with In Greenwich and Greenwich Foody
Message in a bottle? Well, kind of. Since Westfair cultural writer and luxury editor Georgette Gouveia wrote about Méli-Mélo Créperie, Juice...
‘Start me up’: Helping founders create their businesses
The dynamic world of entrepreneurship with Realist Ventures and Realist Lab empowers women and entrepreneurs of color, they offer networking events...
WCBS Newsradio 88 to shut down Aug. 26
The broadcasting company Audacy, which owns two all-news radio stations in New York City, WINS and WCBS, both of which blanket...
Designer Christian Siriano and artist Ashley Longshore connect with fans at Westport event
Pop artist Ashley Longshore and designer Christian Siriano join forces and leverage the power of social media and direct marketing to...
New local real estate rules go into effect in wake of NAR settlement
The White Plains-based Hudson Gateway Association of Realtors (HGAR), which has the OneKey MLS (multiple listing service) says that changes in...
