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Getting ready for trade shows
To prepare for trade shows, build a list of target shows. Investigate who goes and why. Define goals and decide...
Read moreDetailsDealing with being the boss
Along with ownership come certain responsibilities. When you don’t want to deal with something, figure out why. Lay out a...
Read moreDetailsBranding and loyalty still a two-way street
My recent article on social media and branding received a lot of attention. I responded to a number of emails...
Read moreDetailsMeans to making more Profit
BY ANDI GRAY Q: It”™s been a tough two years. We”™ve kept adding new clients, but at lower profit. We...
Read moreDetailsThe need to exceed expectations
BY JOE MURTAGH What are the needs, wants, stereotypes and emotions of your customers? For instance, Disney knows that their...
Read moreDetailsBringing reality to the sales team
Q: I need help with my sales team. One team member sees his accomplishments as way bigger than they are....
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