Advertising
AG James announces settlement in Google-iHeartMedia advertising fraud case
New York will receive $1,524,621 from Google and $56,767 from iHeartMedia.
Domino Sugar Refinery debuts Yonkers LED sign
The letters in “Yonkers†are illuminated with color-changing LEDs that can be adjusted seasonally.
Study: Junk food advertisers disproportionately target Black and Hispanic viewers
These companies included the Westchester-based PepsiCo and Danone North America.
Harrison Edwards: post-Covid messaging in a digital world
“In the post-Covid world, Westchester has sprung back to life and whole new ways of doing business need to be communicated,”...
Wayne Gretzky and Connor McDavid star in BetMGM’s new commercial
The hockey icons face off in a comic advertisement for the sports betting operator.
Stamford’s BlueTriton Brands taps Wolfgang Puck as Origin brand ambassador
Puck will make personal appearances and be featured in social media campaigns.
Rye multimedia rights company takes on intercollegiate behemoth
C10 claims that Learfield uses joint partnerships and noncomplete agreements to restrain competition.
Ad exec accuses White Plains defense attorney of malpractice
St. Paul repeatedly missed court deadlines, Cabral claims, skipped mandatory court conferences, did not respond to discovery requests, and failed to...
PepsiCo ends sponsorship of Super Bowl Halftime Show after 10-year run
The company will focus on marketing in other NFL presentations.
Signs of the time: Cannabis billboard advertising faces restrictions
"I'm sick of seeing these billboards with cannabis leaves splayed all across them," said Rep. Mike D'Agostino.
Partner sues for share of Irvington supermarket advertising company profits
An executive who helped create Adcorp360 Inc., a supermarket advertising business in Irvington, based on an oral agreement, claims he was...
Elizabeth Roach joins marketing firm Harrison Edwards
The Armonk-based marketing and public relations firm Harrison Edwards has added Elizabeth Roach as its new account director, an addition that...
Fairfield’s Haddad & Partners puts new focus on diversity in advertising
The Summer Studio program addressed minority underrepresentation in graphic design.
Knight named CEO of Harrison Edwards
The Armonk-based marketing and public relations firm Harrison Edwards has promoted COO and Executive Vice President Bob Knight to become its...
Robert L. James, former chief at McCann Erickson, dies at 84
He was inducted into the Advertising Hall of Fame in 2010.
