Rhone, the Stamford-based apparel brand with an emphasis on mindfulness announced on August 21 a partnership with two top competitors in the Ladies Pro Golf Association (LPGA) Tour.
Lilia Vu stands at Number 2 on the Rolex Women’s World Golf Rankings and recently earned her fifth Tour victory. Lauren Hartlage has been with the LPGA for three years and was in the top five at the 2024 KPMG Women’s PGA Championship.
“We are thrilled to be partnering with Lilia and Lauren,” said Emma Crepeau, Chief Growth Officer, Rhone. “It has been a long time coming that female athletes get the acknowledgement and support they deserve and we at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.”
Rhone emphasized that golf, as a game with a large mental component, is a natural fit for an apparel brand that has mindfulness as a core component.
“I am thrilled to partner with Rhone, one of the only performance lifestyle brands with an exclusive collection dedicated to the needs of Women,” said Vu. “Their overarching commitment to our sport and the LPGA makes them the ideal partner to help me achieve further my success both on and off of the golf course.”
“Rhone is a brand that resonates with my values of hard work and dedication to craft, while also recognizing the crucial role mental health plays in performance and daily life,” said Hartlage. “Their commitment to advancing women’s sports is evident in their inaugural women’s collection released in May. Most importantly, I feel my best both on and off the golf course when wearing Rhone.”
