Stratford’s Two Roads Brewing expanded its entertainment offerings on March 13 with the grand opening of the Tee Box, a golf simulator located next to the Two Roads Food Hall, across the street from the primary factory building.
“We’re all about offerings at Two Roads Brewing Company” said CEO Brad Hittle. “We want to make the customer experience better and better every year, and this is just a really fun offshoot of the 10-acre campus.”
Hittle praised the indoor simulator from Uneekor, an industry leader.
“It’s an awesome software package and the experience for our customers is amazing. They can sign up and play PGA Courses, they can play Pebble Beach. There’s even a course called Georgia National which is Augusta.”
“It’s just a really fun experience,” Hittle added. “You can have food, you can have drinks all while you’re playing golf with your buddies, friends, and wives.”
“It’s a ‘road less traveled’ experience for consumers. There is not one brewery I know of that has a golf simulator on location and it extends the experience. You can come here, play golf with your friends, have lunch, go across the street, hit the tap room, go down to Area 2, maybe they’ve got Trivia Night going on. You can really come here for hours and hours and have a lot of fun, and that’s what we’re all about here.”
Director of Hospitality Ben Paré noted that the simulator space is rentable for groups at $55 an hour. The private space also comes equipped with a kiosk ordering system which can place orders from the food hall next door ranging from flatbreads and tacos to wings and salads, alongside a wide selection of beers, hard seltzers, Flavortown Spiked malt beverages crafted in collaboration with celebrity chef Guy Fieri, and cocktails featuring Two Roads produced spirits.
“Similar to being on a golf course, when you come here and rent our Tee Box, it’s you and your group and nobody else. It really has that personal feel,” said Paré. “We’re really proud to be able to provide something new, unique and inventive in the space.”
Package offerings that include both time on the simulator and food and beverage selections are also available according to Paré.
Beyond the Tee Box and food hall Two Roads features a taproom with tastings and tours, the “Hop Yard” space for live music performances and lawn games, and Area Two, the experimental brewing facility with a secondary tasting space.
Stratford Mayor Laura R. Hoydick was on hand to attend the ribbon cutting ceremony alongside representatives from the Bridgeport Regional Business
Council and the Stratford Chamber of Commerce. She also took one of the first swings on the newly installed simulator.
“I love golf, I love Two Roads, so what’s better than Golf and Two Roads?” Hoydick asked with a laugh.
“It’s awesome that we have Two Roads here,” she added. “They have brought great beer, two breweries, and a lot of really nice and fun things to do to Stratford. This just enhances the campus and as they keep growing they’re listening to the community. They’re really doing what they can to be good community servants while making money and making great beer.”
The Tee Box is open for reservation Wednesday through Sunday from noon to 9 PM.
