With its 177-apartment eight-story building known as Juliette at 250 Mamaroneck Ave. in White Plains nearing completion, Southern Land Company has started pre-leasing activities with a view toward the first tenants moving in before summer. Southern Land is headquartered in Nashville.
The mix of apartments ranges from studios at 626 square feet to three-bedroom units covering 1,868 square feet. Rents begin at $2,640 per month.
Ground was broken for the project on June 23, 2022. It was built on the 1.32-acre site where the YMCA formerly stood. The YMCA had put its Mamaroneck Avenue property on the market as a step to help deal with financial difficulties, which included high building maintenance costs.
Cynthia Delfino-Birdsall, president and CEO of the YMCA of Central and Northern Westchester, had said that the making necessary repairs to the building and continuing to operate the 150 single room occupancy units it had would cost the nonprofit about $26 million, which was prohibitive. She said that the building, dating from 1927, had been rapidly deteriorating. Southern Land helped the YMCA transition from its Mamaroneck Avenue site to its current home at 148 Hamilton Ave.
“What makes us different is we’re very design focused and very entertainment focused,” Tim Downey, Southern Land’s founder and CEO had told Westfair’s Westchester County Business Journal. “We want all of our residents to have fun where they live every day and so we have lots of programming and free snacks … and we like to think we really take good care of our residents. We have a long-term view on our investments and we’re happy to spend some of the money on our residents.”
Amenities at Juliette include a swimming pool and spa deck with firepits, a BBQ area with gas grills, and a lawn area with games. There is a fitness center, a clubroom, a co-working lounge, a pet grooming spa, and a garage with 258 spaces that has charging stations for electric vehicles. A Starbucks is going into a 2,196-square-feet space on the ground floor.
Among the features of the apartments are quartz countertops, stainless steel appliances, smart programmable climate control, keyless entry, and washers and dryers. Apartments on the top floor feature 12-foot to 14-foot ceilings and upgraded finishes.
Juliette marks Southern Land’s third luxury apartment development in New York. The other two are on Long Island: Carlow Wind Watch in Hauppauge, which opened in 2024 and Florent in Garden City, which opened last year.
