Lovesac, the Stamford-based company known for its line of pillowy multi-functional furniture announced on September 9 the launch of a collaboration with the disruptive fashion design label KidSuper.
The “first of its kind” collaboration, called “Get Comfy with KidSuper” will see the launch of four limited edition Lovesac furniture pieces and an exclusive wearable, all drawing from KidSuper designs, including the “Kissing” print which made a splash in the fashion world when unveiled.
“Lovesac sits at the sweet spot where versatility meets design, and when you combine that with KidSuper’s bold disruption in fashion, it just made sense to give Colm an open canvas with Lovesac,” said Lovesac CEO and Founder Shawn Nelson. “Letting him take our new PillowSac Accent Chair and stretch the limits of what’s possible was an absolute no-brainer. The outcome? It’s something truly unique—unlike anything we’ve ever done. The puffiest and comfiest Sac ever designed! I’m beyond excited that we got to break new ground together with this one-of-a-kind collaboration in the world of furniture.”
The launch is accompanied by an ad campaign spoofing the 90’s sitcoms that helped define the KidSuper vibe.
For more information and ordering, visit https://www.lovesac.com/lovesac-and-kidsuper-studios
