Heineken USA Inc. recently announced that Nuno Teles will join the company this month as its new chief marketing officer. He will report to Heineken USA CEO Dolf van den Brink at the company”™s White Plains headquarters.
Teles previously served as chief marketing officer at Heineken Brazil, growing the Heineken brand by 500 percent over his four-year tenure and helping it claim top market share among all premium imported brands in Brazil. He was recently named the 2012 “Best Marketing Professional” by LIDE, a group of the top 100 companies in Brazil, a Heineken spokesperson said.
Before moving to Sao Paulo in his last post, Teles held various marketing roles at Heineken in Lisbon, Portugal and Amsterdam. He began his career at Unilever, spending eight years in a variety of marketing and innovation roles across Europe. He later led marketing for a mobile phone start-up and ran his own successful fashion retail and wholesale business.
“Nuno brings incredible passion, creativity and drive to his work and he is exactly the right leader to take our portfolio of upscale, badge brands into the next phase of our growth journey,” van den Brink said in the company announcement.
Teles said that to win consumers in the competitive U.S. beer market, “We need to challenge the status quo and aim to change things with bold moves.”
Teles is relocating here with his wife and four daughters. He will be based in Heineken USA”™s New York City office with its marketing team.
Heineken USA Inc. is a subsidiary of Heineken International BV, headquartered in Amsterdam.
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