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In Brief

Westfair Online by Westfair Online
October 7, 2011
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Joe Carbone, left, and reality TV celebrity Bill Rancic at the Connecticut Executive Choice Awards in Plantsville.

 MS Society honors business leaders

The Connecticut Chapter of the National MS Society hosted the Connecticut Executive Choice Awards at the Aqua Turf in Plantsville Sept. 15.

The keynote was reality TV celebrity Bill Rancic, the original winner of NBC”™s primetime TV show “The Apprentice.”

Speaking at the event was Joe Carbone, president and CEO of The Workplace Inc. in Bridgeport, who was diagnosed with multiple sclerosis 15 years ago.

Carbone was among the individuals honored by the society. The awards recognize Connecticut business leaders who have made significant contributions to business, civic and community betterment.

The evening raised more than $40,000 for multiple sclerosis research.

 

Example of a quick response code.

PB releases marketing software

Stamford-based Pitney Bowes recently released the beta version of its new software for the marketing industry.

The company offered a free version of pbSmart Codes, a web-based software tool, to thousands of marketing executives who attended the 2011 Direct Marketing Association conference in Boston last week.

The software can incorporate quick response codes, the boxed codes able to be scanned by smartphones, to physical and digital marketing materials to create interactive marketing campaigns from a desktop.

Pitney Bowes said a survey it conducted in April of small- and medium-size business owners revealed only 18 percent of participants used quick response codes in their marketing. The company said the software is intended to allow businesses to more easily create and have access to marketing campaigns using the quick response codes, which generally direct audiences toward a webpage with a service or product for sale.

 

Xerox lands $103M government contract

Xerox Corp. said it has won a $103 million contract to provide printing services and technology to the U.S. Department of Defense for the next five years.

The Norwalk-based maker of document equipment and software will manage the in-house printing for the Defense Logistics Agency.

In a statement, Xerox”™s public sector vice president of global document services, Sherman Parker, said the contract will enable the agency to reduce costs, explore new capabilities and more effectively serve the Department of Defense.

Xerox, which has provided services on different levels to the Department of Defense for more than 40 years, said the contract would make its products and support available to Defense Logistics Agency document services facilities nationwide.

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