American Family Insurance DreamBank has teamed with supermodel turned entrepreneur Kathy Ireland on a video series designed to empower aspiring and new entrepreneurs.
“Brand Building for Small Businesses” features five episodes, each running 10-12 minutes long. The content guides entrepreneurs through key aspects of establishing a strong brand, including defining a company’s mission and vision, connecting with a target audience, developing a strong identity, building awareness, and exploring innovation. The videos are now available on the American Family Insurance DreamBank website, the company’s Facebook page, on Ireland’s YHTV Channel and on this standalone site.
“I believe in the power of dreams and the importance of empowering the next generation of entrepreneurs,” said Ireland in a press statement. “This series is a fantastic opportunity to share insights and strategies that can help aspiring business owners succeed in their journey.”
