The myBigY Rewards program that Big Y launched on Sept. 18 is a loyalty initiative, which will transform the way shoppers save, offering them flexibility and choice. With myBigY Rewards, shoppers can earn valuable points on every purchase* when shopping at any Big Y Supermarket location or Big Y Express Fresh Market. For every* dollar spent at Big Y, shoppers will earn one myRewards point, which is automatically loaded into their myBigY account. Accumulated points can then be redeemed for such rewards as grocery and fuel savings and free products based on accumulated points. As part of the myBigY Rewards program, shoppers manage their points through their myBigY account. It’s simple, convenient and tailored to fit individual preferences.
According to Sarah Steven, Big Y vice president of marketing, “We are continuously exploring new ways to bring value to our shoppers through personalized offers, digital coupons and weekly sales. We are excited to now launch myBigY Rewards, giving us one more way to reward and thank our customers for their continued loyalty to Big Y.”
Big Y Foods, Inc. is one of the largest independently owned supermarket chains in New England, recognized by Forbes as a Best-in-State Employer in Massachusetts and Connecticut.
