Choice Hotels International Inc. (NYSE: CHH) has signed a multi-year agreement with Wells Fargo (NYSE:WFC) and Mastercard (NYSE:MA) to launch a new cobranded credit card program this spring.
The new collaboration will make Wells Fargo the official issuer and Mastercard the exclusive payments network of credit cards through the Choice Privileges loyalty program. Card users can accrue rewards points that can be redeemed for stays at more than 7,500 hotels across more than 20 hotel brands including Cambria Hotels, Radisson Hotels, Radisson Blu, The Ascend Hotel Collection, Country Inn & Suites, Everhome and Comfort.
“As people seek out customized financial products, it’s imperative that we provide unique, differentiated offerings that deliver choice, certainty and a frictionless experience,” said Chiro Aikat, executive vice president at Purchase-based Mastercard. “Together with Choice Hotels and Wells Fargo, we are reimagining how to add value for members of Choice Privileges. We look forward to empowering members through differentiated rewards, added security protection during travel and enhanced loyalty benefits.”
