PepsiCo has rolled out a new product line with Soulboost, a sparkling water beverage flavored with fruit juice.
The product line consists of two varieties dubbed Lift and Ease. The Lift offerings include 200mg of panax ginseng ”“ which the Purchase-based company described as helping to “support mental stamina” ”“ in blue pomegranate and black cherry citrus flavors.
The Ease drinks are meant to support relaxation via 200mg of L-theanine and a choice of blackberry passionfruit and strawberry rose flavors.
“Our world-class research and development team developed Soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind ”“ or both,” said Danielle Barbaro, vice president of research and design at PepsiCo Beverages North America.
Soulboost is available in 12 oz. cans and is being sold via e-commerce and through select natural food retailers.
